Lumen
Focus. Clarity. Drive.
AM Ritual
Rituals for modern minds.
Two rituals. One system.
Optimise your mind from dawn to dusk.
Veil
Calm. Quiet. Restore.
PM Ritual
The Rite Formula
Crafted with science, elevated by ritual.
Cognitive compounds
Balanced energy
Deep rest support
LUMEN Daily Focus
Clean drive — smooth attention, without the chaos.
Key feel
Focused, clear, switched on.
Best with
Coffee or tea in the first hour of your day.
Core actives
L-Theanine + caffeine synergy (smooth energy).
No nonsense
No glitter. No hype. Just a repeatable ritual.
What’s inside Lumen
Suggested concept: L-Theanine (200mg), natural caffeine (from coffee/tea extract),
plus a minimal support stack (e.g., tyrosine or rhodiola — depending on the direction you want).
Keep claims conservative: “supports focus/alertness” not “treats anxiety/ADHD” etc.
Keep claims conservative: “supports focus/alertness” not “treats anxiety/ADHD” etc.
The ritual (AM)
Take LUMEN with your first coffee. Two minutes of intentional setup:
open notes, pick the single outcome for the morning, start a 25-minute timer.
VEIL Night Restore
Quiet the noise — soften the edges of the day.
Key feel
Calm, grounded, ready to rest.
Best time
60–90 minutes before sleep.
Core actives
Glycine + L-Theanine + magnesium glycinate.
Designed for
People who can’t “switch off” on command.
What’s inside Veil
Your current concept: Glycine (3g), L-Theanine (400mg),
Magnesium glycinate (200mg elemental target depending on formulation).
Again: keep claims safe and compliant — “supports relaxation/sleep quality.”
Again: keep claims safe and compliant — “supports relaxation/sleep quality.”
The ritual (PM)
Take VEIL. Dim the room. Same three steps nightly:
water, 5 minutes of stillness, then bed — no negotiation.
Master the day. Quiet the night.
Experience the RITE state of mind — a simple system you can actually repeat.
FAQ
Short answers. Clear intent. No theatre.
Is this a “nootropic” brand or a ritual brand?
Both. The science does the work — the ritual makes it repeatable. RITE is about consistent state-change, not chaos.
Can I take Lumen and Veil on the same day?
That’s the point: AM clarity, PM quiet. Always follow label guidance and check suitability for your own context.
Are you making medical claims?
No. The language is “supports” not “treats.” This is a supplement concept, not medical advice.